Qui sommes-nous (BtoB EN) - Gravelpassion.fr

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Work with France’s leading media for gravel and road cycling

Our mission is simple: help cyclists make better equipment choices.
And help you reach a truly engaged audience.

Readers over the past 12 months

0 M

Newsletter subscribers

0 K

Revenue generated over the past 12 months

0 M€

And over 10 million views every year across our social media platforms

Join 70+ brands already working with Gravelpassion.fr

Our audience is highly engaged

2 min 48 avg. session duration

32% click-through rate on recommended products

A media platform with no intrusive advertising

Unlike most media websites, Gravel Passion does not run any programmatic advertising.

❌ No banner ads

❌ No intrusive formats

❌ No content cannibalization

✅ A clean reading experience

Working with Gravel Passion has been a pleasure. Plenty of gravel, plenty of passion, and consistently strong results month by month. A true win-win partnership

Gravelpassion has quickly established itself as a leading media outlet in the market. We are very pleased with the partnership we have maintained over the past several years. The results achieved, as well as the teams’ professionalism, expertise, and responsiveness, are particularly commendable. We are excited to continue this partnership.

We work with Gravel Passion in an atmosphere of mutual trust. The editorial quality is always spot-on, and our relationship is professional, smooth, and long-lasting.

We're very happy with our collaboration. Their honest and professional testing, together with excellent articles, provides real value to cyclists. We will definitely continue this long-term partnership

We began collaborating with Gravel Passion when the platform was still in its early stages, and it has been exciting to watch its rapid growth. The team demonstrates strong expertise in SEO and content development, consistently sharing valuable insights through well-curated newsletters that help keep the gravel community informed and engaged. We are delighted and honored to collaborate with Gravel Passion and look forward to seeing the platform continue to grow and make a meaningful impact in the global gravel cycling community.

We always appreciate independent reviewers who don't promise anything until they have truly tested the product. Hugo put in more than 1,000 km before confirming the saddle fit him perfectly; this is the kind of journalism we value most, both as a brand and as customers seeking an independent opinion.

Hugo’s professionalism and the level of engagement within his community really make a difference. Gravel Passion clearly has the highest conversion rate among all our partners.

Over $60,000 generated for a wheel brand through just two product reviews

Two well-positioned pieces of content, a qualified audience, and traffic that continues to convert over time.

A promotional code used hundreds of times by our community for a globally recognized app

Proof that well-integrated editorial recommendations can drive real actions — far beyond simple clicks.

Several million euros in revenue generated for an e-commerce partner

A high volume of orders built over time through audience trust and the strength of our content.

Still have questions?

Are your contents sponsored?

No.
Gravel Passion does not publish sponsored content.
All content is created with full editorial independence.

How long does a product review take?

We take the time to properly test each product.
Most reviews are completed within 6 to 8 weeks.
A publication date will be shared as soon as the product is received.

Does the review include product seeding?

The test includes the provision of the product(s), with the exception of bicycles.

Our tests are then regularly updated in line with the product’s lifecycle (which is why it’s important to keep the product).

Can brands influence the outcome of a review?

No.

We guarantee full editorial independence. Brands have no right to review or influence the content, tone, or conclusions of our tests.

Once a test is written, no changes can be requested, except for the correction of a verified factual error.